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January 29, 2025

The Future of Ad Spend Attribution ft. Michael True of Prescient AI

In this episode of the Free to Grow CFO podcast, Jon Blair and Michael True discuss the intricacies of scaling DTC brands with a focus on marketing measurement.

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Expert insights.

The Hidden Cost Of Marketing Silos: Why Channel-Level Analysis Isn’t Enough
If cross-channel analysis is so valuable, why isn’t everyone doing it? | Forbes
Still Not Sure About CTV Advertising? This Should Help
If you are serious about growth, CTV is a channel worth serious consideration. | Fast Company
Ad Saturation Is More Complicated Than You Think
Our relationship with ads is complex, and misunderstanding it is costing brands. | Forbes
Optimizing Ad Spend with AI-Powered Marketing Mix Modeling
How brands optimize ad spend will look very different at this time next year. | Fast Company
Why Marketing Mix Models Shouldn’t Be Called ‘Black Boxes’
The developers behind today’s MMMs know exactly how they work. | Forbes
How To Vet An MMM Without A Degree In Computer Science
Here are some questions you can ask, even if you’re not technical. | Forbes

Recent news.

Why Some Think AppLovin Will Surpass TikTok’s Growth
Will Holtz, vice president of strategy and operations at Prescient AI, weighs in on AppLovin’s potential in Data & Programmatic Insider, an email newsletter from Media Daily News.
AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
Catch up on the latest AppLovin developments and the CEO’s plans for the company’s future, complete with insights from Prescient AI, from Media Daily News.
The Future of Ad Spend Attribution ft. Michael True of Prescient AI
In this episode of the Free to Grow CFO podcast, Jon Blair and Michael True discuss the intricacies of scaling DTC brands with a focus on marketing measurement.
18 South Florida Startups to Present at Upcoming Florida Venture Capital Conference
Read more about Prescient and the other 48 companies “that represent the best and brightest venture-ready innovators from Florida” in this brief from Refresh Miami.
Media Mix Modeling for Ecommerce and Amazon Brands with Michael True of Prescient AI
In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares Prescient’s approach to MMM and how we’re reshaping the landscape of ad spend optimization.
Marketing Mix Modeling Optimization: A Data-Driven Strategy For Ecommerce Growth
Ecommerce Fastlane taps Prescient AI as a tool to help marketers gain next-level AI-powered paid media insights to drive profitable decisions for their brands.
Knowing Which of Your Marketing Dollars Are Working, with Mike True
Greg Kihlström discusses how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. | The Agile Brand
AppLovin Has Rocketed to a $100b Valuation. Some Industry Insiders Are Skeptical Its Run Can Last.
We found AppLovin delivered a 1.5 times higher return on ad spend for its customers than Meta and Google Adwords, on average. Read more on Business Insider.
Breaking: Early AppLovin Performance Data + Critical Meta Changes for 2025
See findings from our AppLovin analysis performed in October 2024, including ROAS compared to Meta and median ad spend, in this piece from DTC Times.

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