Prescient AI In the News: Read Recent Headlines

December 27, 2024

Knowing Which of Your Marketing Dollars Are Working, with Mike True

Greg Kihlström discusses how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. | The Agile Brand

December 27, 2024

Knowing Which of Your Marketing Dollars Are Working, with Mike True

Greg Kihlström discusses how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. | The Agile Brand

December 17, 2024

AppLovin Has Rocketed to a $100b Valuation. Some Industry Insiders Are Skeptical Its Run Can Last.

We found AppLovin delivered a 1.5 times higher return on ad spend for its customers than Meta and Google Adwords, on average. Read more on Business Insider.

December 1, 2024

Breaking: Early AppLovin Performance Data + Critical Meta Changes for 2025

See findings from our AppLovin analysis performed in October 2024, including ROAS compared to Meta and median ad spend, in this piece from DTC Times.

November 22, 2024

Will AppLovin Be a Viable Performance Media Channel in 2025 for E-Commerce Brands?

Is AppLovin the next big thing in e-commerce advertising or just a fleeting trend? See our analysis from October 2024 in this piece from Avenue Z.

September 13, 2024

20 Tips to Boost Productivity with AI While Managing Its Risks

Insights from our co-founder and CEO, Mike True, were featured in this roundup by Fast Company to help people navigate the risks of AI while leveraging their benefits for productivity.

August 21, 2024

The Future Of Ad Spend: Why Prescient AI Attracted $10M To Transform Ecommerce Brands

In this episode of eCommerce Fastlane, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google.

July 11, 2024

From Predicting the Future to Raising $10M in Funding: Michael True’s Journey in AI

In this episode of Turning Pro, our co-founder and CEO, Mike True, shares how he navigated the numerous challenges of early-stage startups while balancing personal well-being with professional responsibilities.

June 12, 2024

3 Ways AI Helps Advertisers Measure Campaigns Better

Read what the Research and Insights Director at Kargo, Jessica Pellen, says about how an MMM like Prescient AI’s can help advertisers gain confidence and make bolder decisions about their paid marketing efforts. | American Marketer

May 16, 2024

Top 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence

From matching paid media spend with Amazon performance to innovation testing tools, this round up of new ways to power up your tech stack from Performance Marketing World featured Prescient AI.

Knowing Which of Your Marketing Dollars Are Working, with Mike True

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