Expert Insights
Why Marketing Mix Models Shouldn’t Be Called ‘Black Boxes’
The developers behind today’s MMMs know exactly how they work. | Forbes
Expert Insights
Five additional marketing realities that are critical for measurement tools to capture. | Forbes
The most successful companies don’t cut marketing measurement, they double down on it. | Fast Company
For marketing measurement to provide genuine value, it must reflect the complexities of reality. | Forbes
If cross-channel analysis is so valuable, why isn’t everyone doing it? | Forbes
If you are serious about growth, CTV is a channel worth serious consideration. | Fast Company
Our relationship with ads is complex, and misunderstanding it is costing brands. | Forbes
How brands optimize ad spend will look very different at this time next year. | Fast Company
The developers behind today’s MMMs know exactly how they work. | Forbes
Here are some questions you can ask, even if you’re not technical. | Forbes