How to calculate incrementality and why it matters
Jul 1, 2026 · Marketing Measurement

How to calculate incrementality and why it matters

Linnea Zielinski

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Why multi-touch attribution matters for fashion marketing in 2026
Jul 1, 2026 · Marketing Measurement

Why multi-touch attribution matters for fashion marketing in 2026

Linnea Zielinski

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Increase efficiency with these marketing budget allocation best practices
Jun 30, 2026 · Strategy

Increase efficiency with these marketing budget allocation best practices

Linnea Zielinski

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Is a multi-touch attribution model for TV enough?
Jun 30, 2026 · Marketing Measurement

Is a multi-touch attribution model for TV enough?

Linnea Zielinski

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Efficiency is about spending right, not just less
Jun 29, 2026 · POV

Efficiency is about spending right, not just less

Linnea Zielinski

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What is an identity graph? A marketer's guide to identity resolution
Jun 29, 2026 · Marketing Measurement

What is an identity graph? A marketer's guide to identity resolution

Linnea Zielinski

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Open-source MMMs are inspectable. That doesn't make them correct.
Jun 26, 2026 · POV

Open-source MMMs are inspectable. That doesn't make them correct.

Linnea Zielinski

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Multi touch attribution without cookies: What actually works (and what doesn't)
Jun 26, 2026 · Marketing Measurement

Multi touch attribution without cookies: What actually works (and what doesn't)

Linnea Zielinski

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Understanding advertising budget vs. dedicated marketing budget allocation
Jun 25, 2026 · Strategy

Understanding advertising budget vs. dedicated marketing budget allocation

Linnea Zielinski

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How do marketers use data to make budgeting decisions?
Jun 24, 2026 · Strategy

How do marketers use data to make budgeting decisions?

Linnea Zielinski

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When rule-based attribution works and who needs more complex attribution
Jun 24, 2026 · Marketing Measurement

When rule-based attribution works and who needs more complex attribution

Linnea Zielinski

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The best cross-channel attribution tools (and what separates them)
Jun 23, 2026 · Marketing Measurement

The best cross-channel attribution tools (and what separates them)

Linnea Zielinski

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