Will Holtz, vice president of strategy and operations at Prescient AI, weighs in on AppLovin’s potential in Data & Programmatic Insider, an email newsletter from Media Daily News.

Catch up on the latest AppLovin developments and the CEO’s plans for the company’s future, complete with insights from Prescient AI, from Media Daily News.

In this episode of the Free to Grow CFO podcast, Jon Blair and Michael True discuss the intricacies of scaling DTC brands with a focus on marketing measurement.

Read more about Prescient and the other 48 companies “that represent the best and brightest venture-ready innovators from Florida” in this brief from Refresh Miami.

In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares Prescient’s approach to MMM and how we’re reshaping the landscape of ad spend optimization.

Ecommerce Fastlane taps Prescient AI as a tool to help marketers gain next-level AI-powered paid media insights to drive profitable decisions for their brands.

Greg Kihlström discusses how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. | The Agile Brand

We found AppLovin delivered a 1.5 times higher return on ad spend for its customers than Meta and Google Adwords, on average. Read more on Business Insider.

See findings from our AppLovin analysis performed in October 2024, including ROAS compared to Meta and median ad spend, in this piece from DTC Times.

Is AppLovin the next big thing in e-commerce advertising or just a fleeting trend? See our analysis from October 2024 in this piece from Avenue Z.