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Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

Case studies.

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June 26, 2025
BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments
CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.
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May 28, 2025
MaryRuth’s beats iROAS target by 49% with AppLovin
Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.
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prescient saatva case study header image with both logos
March 11, 2025
Saatva gains a 22% increase in revenue from TV ads with network-level forecasting
Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.
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prescient coterie case study header image with both logos
February 26, 2025
Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS
How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.
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November 5, 2024
Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months
Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued
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November 4, 2024
How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI
Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued
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News.

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ad age header image
October 30, 2025
Emerging technology trends brands and agencies need to know about right now
Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge
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October 23, 2025
From hatred to hiring: OpenAI’s advertising change of heart
As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.
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August 15, 2025
What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True
In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
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business insider header image publicis
July 25, 2025
6 AI Startups Publicis Groupe Could Target In M&A Spree
Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.
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performance marketing world graphic featuring prescient ai logo
July 18, 2025
Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes
Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.
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July 16, 2025
Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s
PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.
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Blog.

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December 5, 2025
Customer journey attribution: Measuring every touchpoint
A customer sees your TikTok ad while scrolling at lunch, reads your blog post that evening, clicks an email campaign two days later, and finally converts after searching your brand … Continued
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validation layer dropdown
December 4, 2025
Trust but validate: How to Pressure test your MMM before making million-dollar decisions
Your MMM results just landed. Facebook looks way stronger than you expected. TikTok looks weaker. That campaign you thought was crushing it? The model says it’s mediocre. So what do … Continued
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December 3, 2025
Behavioral segmentation in marketing: A complete guide
You’ve probably noticed that two customers with identical demographics—same age, same income, same location—can behave completely differently when it comes to your brand. One might browse your site weekly but … Continued
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December 2, 2025
Channel attribution: Measuring what drives conversions
A potential customer sees your TikTok ad while scrolling during lunch, clicks a Google Ads result two days later, opens your email newsletter the following week, and finally converts through … Continued
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December 2, 2025
How modern marketers are using cross-channel analytics for smarter decisions
You’re staring at three different dashboards. Facebook says your campaign drove 500 conversions. Google Analytics claims 350. Your CRM shows 275. They can’t all be right—but which one do you … Continued
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November 28, 2025
Is your attribution learning or just assuming?
A supplement brand spent six months scaling their YouTube awareness campaigns based on attribution showing strong performance. Their model assigned 30% credit to YouTube using a time-decay framework—recent touchpoints got … Continued
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