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Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

Case studies.

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June 26, 2025
BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments
CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.
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May 28, 2025
MaryRuth’s beats iROAS target by 49% with AppLovin
Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.
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prescient saatva case study header image with both logos
March 11, 2025
Saatva gains a 22% increase in revenue from TV ads with network-level forecasting
Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.
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prescient coterie case study header image with both logos
February 26, 2025
Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS
How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.
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November 5, 2024
Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months
Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued
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November 4, 2024
How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI
Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued
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News.

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ad age header image
October 30, 2025
Emerging technology trends brands and agencies need to know about right now
Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge
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October 23, 2025
From hatred to hiring: OpenAI’s advertising change of heart
As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.
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August 15, 2025
What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True
In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
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business insider header image publicis
July 25, 2025
6 AI Startups Publicis Groupe Could Target In M&A Spree
Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.
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performance marketing world graphic featuring prescient ai logo
July 18, 2025
Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes
Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.
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July 16, 2025
Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s
PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.
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Blog.

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December 19, 2025
Understanding last touch attribution models
Your customer sees your Instagram ad in the morning, reads your blog post at lunch, gets retargeted on Facebook that evening, and finally converts through a Google search ad at … Continued
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December 18, 2025
Incrementality testing: What it measures, what it misses, and how to use it wisely
You’re celebrating your latest campaign’s return on ad spend numbers. The dashboard shows solid conversions, and your boss is happy. Then someone asks the uncomfortable question: “Would those customers have … Continued
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retail in platform performance tab
December 17, 2025
Your media spend is driving more retail sales than you think (here’s how to see it)
You’re spending millions on digital marketing. Your ecommerce dashboard looks solid. Meta is performing. TikTok is scaling. YouTube is building awareness. But what about all those sales happening at CVS? … Continued
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December 16, 2025
Understanding multi-touch attribution models
You’re juggling ad spend across Facebook, Google, email campaigns, and maybe even podcasts, and each channel is claiming credit for the same conversions. Meanwhile, your boss wants to know which … Continued
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December 15, 2025
Most incrementality tests are not rigorous randomized controlled trials—here’s why
Incrementality testing has become a cornerstone of marketing measurement for many brands. It’s easy to understand why—the promise of measuring true lift from your marketing efforts is compelling. But there’s … Continued
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December 12, 2025
MMM models: Understanding marketing’s true impact
A CMO reviews her quarterly business review and sees a puzzle that doesn’t add up. Facebook reports a 5x ROAS. Google claims credit for 60% of conversions. TikTok insists its … Continued
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