Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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February 19, 2026

MaryRuth’s scales Pinterest investment 8x by leveraging omnichannel halo effects

Prescient AI works hand-in-hand with ad publishers like Pinterest to help brands discover and scale performance in awareness channels that traditional measurement tools consistently undervalue. When we began working with … Continued

prescient ai brumate case study header image

June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

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May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

prescient saatva case study header image with both logos

March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

October 30, 2025

Emerging technology trends brands and agencies need to know about right now

Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge

October 23, 2025

From hatred to hiring: OpenAI’s advertising change of heart

As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

March 13, 2026

What is causal marketing (and why the industry’s definition needs a reality check)

Every summer, ice cream sales and drowning deaths rise together. If you plotted both on a graph, the correlation would be striking, almost suspicious. A naive reading of that data … Continued

March 13, 2026

What is a good R-squared value for a marketing mix model?

A good credit score means different things depending on what you’re applying for. A 700 might get you approved for a car loan with a decent rate, but fall short … Continued

March 12, 2026

What is test-calibrated MMM and does it actually fix your model?

When a contractor builds a house on a cracked foundation, no amount of premium finishing work fixes the underlying problem. The floors might look level. The walls might be straight. … Continued

March 12, 2026

Why “causal MMM” is a misleading term

If you’ve ever watched someone put a “world’s greatest chef” apron on and then serve you microwaved pasta, you understand the gap between a label and what it describes. The … Continued

March 11, 2026

Predictive analytics in marketing: How to turn data into decisions that actually pay off

A ship’s navigator in the 1800s didn’t wait to see the iceberg before changing course. They read the water temperature, the wind patterns, and the stars, and adjusted their route … Continued

March 11, 2026

How to use Prescient’s branded search attribution to make better decisions

Every year, brands pour money into awareness channels and walk away convinced they’re underperforming. The numbers tell them so. Branded search looks efficient, awareness looks wasteful, and the logical next … Continued

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