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March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

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November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

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July 29, 2024

How Quiet Owl Agency improved a client’s YoY growth by over 22% with Prescient

Learn how Prescient helped Quiet Owl Agency improve its clients’ performance through new top-of-funnel channels and granular, real-time insights.

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July 15, 2024

Good American uses Prescient’s MMM to grow paid media revenue 24% faster

Learn how Prescient’s ad spend tracking and ROAS predictions improved Good American’s entire marketing stack.

February 17, 2025

Why Some Think AppLovin Will Surpass TikTok’s Growth

Will Holtz, vice president of strategy and operations at Prescient AI, weighs in on AppLovin’s potential in Data & Programmatic Insider, an email newsletter from Media Daily News.

February 14, 2025

AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce

Catch up on the latest AppLovin developments and the CEO’s plans for the company’s future, complete with insights from Prescient AI, from Media Daily News.

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January 29, 2025

The Future of Ad Spend Attribution ft. Michael True of Prescient AI

In this episode of the Free to Grow CFO podcast, Jon Blair and Michael True discuss the intricacies of scaling DTC brands with a focus on marketing measurement.

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January 24, 2025

18 South Florida Startups to Present at Upcoming Florida Venture Capital Conference

Read more about Prescient and the other 48 companies “that represent the best and brightest venture-ready innovators from Florida” in this brief from Refresh Miami.

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January 19, 2025

Media Mix Modeling for Ecommerce and Amazon Brands with Michael True of Prescient AI

In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares Prescient’s approach to MMM and how we’re reshaping the landscape of ad spend optimization.

January 5, 2025

Marketing Mix Modeling Optimization: A Data-Driven Strategy For Ecommerce Growth

Ecommerce Fastlane taps Prescient AI as a tool to help marketers gain next-level AI-powered paid media insights to drive profitable decisions for their brands.

March 25, 2025

A comprehensive guide to tracking pixels

Tracking pixels have been workhorses of digital marketing measurement for decades, but their golden age is ending. Here’s what you need to know about them.

March 24, 2025

How to market your business in light of iOS privacy

In the world of digital marketing, privacy changes are like sudden weather shifts during a mountain climb. The path you’ve been following suddenly becomes obscured, familiar landmarks disappear in the … Continued

March 6, 2025

YouTube MMM benchmarks

There is also evidence that top-quartile brands have been figuring out YouTube channel while driving greater efficiency and incremental growth.

December 16, 2024

AppLovin MMM benchmarks – part II

Since the release of AppLovin MMM benchmarks – part I, interest in the new channel has only intensified. Which is why I’m excited to release the second installment from Prescient’s … Continued

December 6, 2024

Navigate Meta’s health & wellness tracking changes with MMM

With Meta’s upcoming changes to data and conversion event tracking for health and wellness brands, it’s more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely … Continued

November 19, 2024

AppLovin MMM benchmarks – part I

There’s a lot of hype around AppLovin in eCommerce. But still, tangible numbers have been hard to come by. At least until now. Below is the first part of an … Continued

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