Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

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May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

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March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

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November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

October 30, 2025

Emerging technology trends brands and agencies need to know about right now

Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge

October 23, 2025

From hatred to hiring: OpenAI’s advertising change of heart

As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

tiktok shop analytics halo effects in platform

December 11, 2025

The hidden revenue TikTok Shop is driving (that TikTok can’t show you)

Your TikTok Shop campaigns are crushing it. The TikTok Shop analytics dashboard looks good. Sales are rolling in. ROAS is solid. But here’s what TikTok’s reporting can’t show you: the … Continued

December 10, 2025

Guide to effectively measure marketing attribution

A marketing team finishes their quarterly review. Paid social is driving engagement, search is generating conversions, and awareness campaigns are boosting traffic, but when asked which effort actually moved revenue, … Continued

December 10, 2025

Algorithmic attribution model: Understanding the reality of conversions

Remember when GPS navigation first arrived? Before that, we had MapQuest printouts with turn-by-turn directions that assumed every route worked the same way. Then GPS changed everything—dynamically rerouting based on … Continued

December 8, 2025

What does incremental mean in marketing? A clear explanation and guide

You’re trying to figure out if your new workout routine is actually working. It feels like it’s working. You’ve definitely lost five pounds. But you also cut down on late-night … Continued

December 5, 2025

Customer journey attribution: Measuring every touchpoint

A customer sees your TikTok ad while scrolling at lunch, reads your blog post that evening, clicks an email campaign two days later, and finally converts after searching your brand … Continued

December 4, 2025

Trust but validate: How to Pressure test your MMM before making million-dollar decisions

Your MMM results just landed. Facebook looks way stronger than you expected. TikTok looks weaker. That campaign you thought was crushing it? The model says it’s mediocre. So what do … Continued

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