Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

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May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

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March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

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November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

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November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

October 30, 2025

Emerging technology trends brands and agencies need to know about right now

Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge

October 23, 2025

From hatred to hiring: OpenAI’s advertising change of heart

As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

January 20, 2026

Ad measurement: Understanding what’s actually working in your marketing in 2026

Think about the last time you got a restaurant receipt. It showed exactly what you ordered and what each item cost. Perfectly clear. But that receipt couldn’t tell you if … Continued

January 20, 2026

Data-driven marketing insights: Your complete guide to better decisions

You’re driving cross-country with two navigation options: the first shows only your current speed and fuel level; the second shows your speed, fuel, traffic patterns ahead, weather conditions, alternative routes, … Continued

January 16, 2026

MTA measurement: Finding truth across the customer journey?

Imagine upgrading from a flip phone to a basic smartphone. Sure, it’s better than what you had. You can text faster, check email, even use some apps. But when your … Continued

January 15, 2026

Data-driven marketing approach: What marketing leaders need to know

Fifty years ago, weather forecasters looked at the sky, checked the barometer, and made educated guesses. Farmers relied on folklore like “red sky at night, sailor’s delight.” Today, meteorologists use … Continued

January 14, 2026

What causality is in marketing and why it matters

Your latest digital campaign just wrapped up, and results look impressive: sales increased 22% during the campaign period. Your team is celebrating, your boss is thrilled, and you’re ready to … Continued

January 13, 2026

Why validation is critical for brands using an MMM

Marketing mix modeling (MMM) has become a lighthouse for brands navigating the increasingly complex waters of marketing measurement. As privacy changes continue to limit user-level tracking and cookies face deprecation, … Continued

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