Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

prescient ai brumate case study header image

June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

maryruths applovin case study main image with logos

May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

prescient saatva case study header image with both logos

March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

prescient coterie case study header image with both logos

February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

beekman 1802 prescient case study header image with both logos

November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

jones road beauty prescient ai case study header image with both logos

November 4, 2024

How Jones Road Beauty scaled Linear TV by nearly 2x without losing ROAS using Prescient AI

Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued

October 30, 2025

Emerging technology trends brands and agencies need to know about right now

Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge

October 23, 2025

From hatred to hiring: OpenAI’s advertising change of heart

As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

January 23, 2026

The 4 types of segmentation in marketing (and where teams get them wrong)

Imagine trying to recommend restaurants to a group of 100 people by treating them all as one person. You’d calculate the “average preference”—maybe Italian food, mid-price range, casual atmosphere—and inevitably … Continued

January 23, 2026

A guide to the data driven attribution model

Picture a detective trying to solve a case by only examining the final clue. They’d miss critical evidence about motive, opportunity, and the entire sequence of events that led to … Continued

January 22, 2026

First touch vs last touch attribution: Which channel really deserves the credit?

Picture two friends arguing over who threw the winning touchdown. The quarterback insists he deserves credit because he launched the perfect spiral. The receiver claims victory belongs to him. After … Continued

January 22, 2026

Why account based marketing attribution is harder than you think

Picture an orchestra conductor trying to determine which instruments contributed most to a standing ovation, but they’re only allowed to listen to half the musicians and some are playing in … Continued

January 21, 2026

The attribution problem: Why we keep blaming the wrong cause

Imagine you’re at a dinner party. Someone spills red wine on the white carpet. Your first thought? “What a clumsy person.” But what you didn’t see was the wobbly table … Continued

January 20, 2026

Ad measurement: Understanding what’s actually working in your marketing in 2026

Think about the last time you got a restaurant receipt. It showed exactly what you ordered and what each item cost. Perfectly clear. But that receipt couldn’t tell you if … Continued

Take your budget further

Speak with us today

Book a demo

Get the most out of Prescient’s modern MMM

Case studies.

News.

Blog.

Take your budget further