Yes, Marketing Mix Modeling works well for both addressable and non-addressable marketing channels.
An AI driven MMM can treat all channels uniformly, making it a versatile tool for businesses with diverse marketing strategies and omnichannel sales.
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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