Your MTA’s Blind Spot? We Call It Halo Effects.
Not all campaign performance can be tracked with a click. With Prescient, you can:
- Measure media impact across every major sales channel in one place.
- Validate your multi-touch attribution tool, incrementality, and MMM results with real outcomes.
- Understand halo effects and seasonal patterns that are unique to your brand.
- Optimize ad spend based on where you’re actually seeing efficiency, not where a curve tells you to look.
Halo Effects: See What Your Competitors Miss
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1. Unmask Hidden Wins
Ever feel like your marketing works, but the numbers don’t quite show it? That’s halo effects in action. Ignore it, and you’re leaving serious money on the table.
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2. The Only True Measure
Multi-touch attribution chases clicks. We’re getting you precision spend insights daily, right down to the campaign level.
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3. Future-Proof & Omni-Smart
Ditching pixels for reliable data, even as privacy changes. We give you a complete omnichannel view across your entire digital footprint, then bake those insights into optimization tools. The result? You’re not just spending ad dollars; you’re investing them, smarter.
“Prescient helped us unlock investment in brand building without sacrificing performance. Even as we grew our budgets, we maintained efficiency—and we could prove it.”
—BrüMate Head of Growth Hans Harris
Prescient AI MMM
The biggest benefits
Leveraging Prescient’s award-winning MMM to measure, forecast, and optimize ecommerce and omnichannel sales.
Speed to insights
No pixel training window, no long onboarding. Actionable insights in as little as 48 hours.
Holistic view
Understand how your top of funnel effects your bottom of funnel and how spend impacts every channel.
Halo effects
See how your spend drives conversions on organic search, branded search, and direct traffic.
Amazon included
Uncover your Amazon ad performance and how your other channels influence Amazon purchases.