Halo effect attribution
Our MMM clarifies your entire marketing funnel so you can deeply understand the impact of your marketing mix on KPIs like CAC and ROAS, even for people who scrolled past your ad and found you later.
The marketing mix modeling tool you want at your fingertips.
Features designed to drive growth.
Developed by data scientists and growth marketers to meet your daily needs.
Omnichannel optimization
See your performance everywhere you sell to your customers all in one place with actionable insights for optimizing each platform’s performance.
Backtested confidence
We use your brand’s unique historical performance to forecast and backtest the predicted lift of your future budget allocation so you can take action with confidence.
Planned goal achievement
Leverage our Optimization tools to allocate your paid media budget to meet or exceed your marketing goals.
Best-in-class experience
Enjoy click-to-connect onboarding that takes just 15 minutes and on-call white glove support.
Our MMM and predictive features can maximize your revenue while driving efficiency.
Prescient connects your media channels, website analytics, and ecommerce data sources to provide world-class insights that identify inefficiencies and opportunities for growth.
Seamless integration across tools
Enjoy a click-to-connect experience with a wide range of marketing tools and channels to get all of your paid media data into the platform in a flash and get on with your day. Our onboarding specialists are available if you need them.