In this expert guide, Celina Wong, CEO at Data Culture and former Head of Data for TULA Skincare, walks us through how adding an MMM to your marketing stack can accelerate your growth stage.

You’ll see different explanations out there for how to calculate CAC, but very few mentions of what actually matters. Let’s fix that

We’re thrilled to announce the addition of Amazon into the Prescient AI dashboard and Halo Effects.

We’ll keep expanding our platform to cover any revenue or media channel brands use. The next step in that evolution is Amazon, but we’re far from done.

HexClad saw impressive returns following suggestions from our Optimizer, but they were also able to better align with their media buyers.

Prescient AI’s Optimizer suggested ways for Good American to increase their revenue, but with some additional spend, they exceeded predictions by 58%.

We’re thrilled to announce the public launch of our newest feature, which helps our clients shape their media plan to maximize revenue and ROAS outcomes.

Attribution’s on the modern marketer’s mind, but there are a lot of solutions out there. Here’s what you need to know about your options and how to know what’s right for your business.

We’re moving away from third-party cookies. Here’s what you need to understand about the alternatives.

Can you truly get the bottom of how one campaign impacted your overall profitability? Here’s what you need to know about incrementality in marketing and true holdout testing.