Your Q3 performance tanked. Facebook ROAS dropped 40%. Google campaigns struggled. Your boss wants answers, and everyone’s pointing fingers at creative fatigue or audience saturation. But what nobody mentions is … Continued

Your TikTok campaign ended three weeks ago, but people are still converting from it today. Your podcast sponsorship from last quarter is still driving branded searches. Your influencer collaboration from … Continued

Every marketing textbook teaches the same gospel: spend more, get diminishing returns. Double your budget, expect less than double the results. It’s marketing law, carved in stone since Economics 101. … Continued

A luxury car dealership and a candy bar company both run the same Facebook campaign optimization strategy. They both track conversions over a 7-day window. They both judge success using … Continued

You run a two-week incrementality test on your YouTube awareness campaign. Results come back showing minimal lift. Your boss says “Cut the YouTube budget—it’s not working.” Six months later, your … Continued

Think of seasonal marketing like airline pricing. Flying on December 23rd costs way more than flying on a random Tuesday in February, but the plane gets you to the same … Continued

Do you fall into this all too common scenario? You spend $50,000 on a brilliant brand awareness campaign. People love it. Brand recognition goes up. You feel good about building … Continued

Imagine trying to fill a bucket with water, but there’s no faucet. You’re frantically scooping drops from a puddle while your competitor next door has a fire hose. That’s exactly … Continued

We see awareness spend showing up for our clients in dozens of ways—are you looking for it in the right places?

Hi, I’m Cody. You can read about my official title and background on our Company page, but I’m the resident nerd here at Prescient HQ. I’ve seen some marketing effects … Continued