Prescient AI In the News: Read Recent Headlines

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

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Why Smart Marketers Double Down on Measurement When Budgets Shrink

The most successful companies don’t cut marketing measurement, they double down on it. | Fast Company

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Four Unwritten Laws Of Marketing Every MMM Solution Should Reflect

For marketing measurement to provide genuine value, it must reflect the complexities of reality. | Forbes

The Hidden Cost Of Marketing Silos: Why Channel-Level Analysis Isn’t Enough

If cross-channel analysis is so valuable, why isn’t everyone doing it? | Forbes

Still Not Sure About CTV Advertising? This Should Help

If you are serious about growth, CTV is a channel worth serious consideration. | Fast Company

Ad Saturation Is More Complicated Than You Think

Our relationship with ads is complex, and misunderstanding it is costing brands. | Forbes

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

June 6, 2025

Meet the ‘Reclusive’ Tech Billionaire Making an Audacious Bid to Buy TikTok

AppLovin and Foroughi, 45, made a last-minute bid to acquire the international assets of TikTok as the Chinese-owned company faces a potential ban in the US. Business Insider features insights from Prescient.

May 14, 2025

Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM).

May 1, 2025

80 Things You Should Know About Forecasting

Go-to-Millions met with Prescient CEO Mike–and here’s what you need to know about forecasting, MMM, and predicting growth–in Mike’s own lightly-edited words.

February 17, 2025

Why Some Think AppLovin Will Surpass TikTok’s Growth

Will Holtz, vice president of strategy and operations at Prescient AI, weighs in on AppLovin’s potential in Data & Programmatic Insider, an email newsletter from Media Daily News.

February 14, 2025

AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce

Catch up on the latest AppLovin developments and the CEO’s plans for the company’s future, complete with insights from Prescient AI, from Media Daily News.

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What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

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