Marketers track attribution using specialized tools and platforms that collect data on customer interactions across various campaigns and channels. These tools analyze the data to provide insights into which channels, campaigns, and touchpoints are most effective in driving conversions.
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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