Prescient AI

The Forward

Forward-looking analysis and practical guidance for growth and marketing teams.

Latest Mar 31, 2026

Marginal ROAS: Calculation, Purpose & Potential Pitfalls

Marginal ROAS is only as good as the ROAS it's built on. Learn what the metric measures and why scenario-based forecasting is more actionable.

Linnea Zielinski

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Mar 31, 2026 · Strategy

Top of Funnel Visibility Loss: New Causes & What to Do

Linnea Zielinski

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Mar 27, 2026 · Strategy

Brand Campaigns: Goals, Types, & Measuring Them Accurately

Linnea Zielinski

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Mar 27, 2026 · Marketing Measurement

Marketing Triangulation: What It Is & What to Do Instead

Linnea Zielinski

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Mar 24, 2026 · Marketing Measurement

Brand Health Metrics: Pros & Cons of Each +1 You're Missing

Linnea Zielinski

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Mar 23, 2026 · Strategy

Your marketing channel strategy is shaped by what you can measure

Linnea Zielinski

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Mar 23, 2026 · Strategy

What Is AppLovin, & How Can It Drive Your Brand Growth?

Linnea Zielinski

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Mar 23, 2026 · Marketing Measurement

What is multicollinearity? A marketer's guide to a hidden measurement problem

Linnea Zielinski

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Mar 20, 2026 · Strategy

What the ADPPA means for your marketing measurement strategy

Linnea Zielinski

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Mar 19, 2026 · Marketing Measurement

Is MMM Right for Your Business?

Linnea Zielinski

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Mar 19, 2026 · Marketing Measurement

Marketing mix modeling limitations: what every brand should know

Linnea Zielinski

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Mar 18, 2026 · Prescient Perspective

Problem with Bolt-On MMMs

Linnea Zielinski

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Mar 18, 2026 · Prescient Perspective

Problems with Vibe-Coded MMMs

Linnea Zielinski

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