The Forward

Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

One plan, not two: Introducing Media Forecaster
Latest Aug 11, 2026

One plan, not two: Introducing Media Forecaster

Media Forecaster unifies planning and forecasting into a single tool, giving you one budget plan with reasoning behind every move so you can act with confidence.

Linnea Zielinski Linnea Zielinski
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What predictive modeling in marketing can (and can't) tell you
Aug 11, 2026 · Marketing Measurement

What predictive modeling in marketing can (and can't) tell you

Linnea Zielinski

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Ask your model anything in the new AI Action Center
Aug 10, 2026 · Marketing Measurement

Ask your model anything in the new AI Action Center

Linnea Zielinski

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Marketing efficiency vs. effectiveness: Why chasing one can cost you the other
Aug 10, 2026 · Strategy

Marketing efficiency vs. effectiveness: Why chasing one can cost you the other

Linnea Zielinski

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Introducing Horizons 2026: Six updates built around one idea
Aug 7, 2026 · Announcements

Introducing Horizons 2026: Six updates built around one idea

Linnea Zielinski

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What is a retail media network and how can marketers use them?
Aug 7, 2026 · Strategy

What is a retail media network and how can marketers use them?

Linnea Zielinski

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The real benefits of retail media networks (and what the hype leaves out)
Aug 6, 2026 · Strategy

The real benefits of retail media networks (and what the hype leaves out)

Linnea Zielinski

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Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards
Aug 6, 2026 · Announcements

Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards

Linnea Zielinski

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What are lookalike audiences (and how do you know they're paying off)?
Aug 5, 2026 · Strategy

What are lookalike audiences (and how do you know they're paying off)?

Linnea Zielinski

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Can MMM be used for day-to-day optimization?
Aug 5, 2026 · Strategy

Can MMM be used for day-to-day optimization?

Linnea Zielinski

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A non-technical guide to deterministic data in marketing and where it falls short
Aug 4, 2026 · Marketing Measurement

A non-technical guide to deterministic data in marketing and where it falls short

Linnea Zielinski

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Quality measurement is missing from most marketing campaign management
Aug 4, 2026 · Marketing Measurement

Quality measurement is missing from most marketing campaign management

Linnea Zielinski

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What it actually takes to measure marketing continuously
Aug 3, 2026 · Marketing Measurement

What it actually takes to measure marketing continuously

Linnea Zielinski

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