Measuring your marketing impact or deciding where your dollars are best spent should never feel like sticking your finger in the wind. You should also never have to question whether … Continued

Everyone here at Prescient AI is a constant student. Yes, our team built our MMM from scratch and we’re all deeply familiar with its nuances and capabilities (and we’re also … Continued

In this expert guide, Celina Wong, CEO at Data Culture and former Head of Data for TULA Skincare, walks us through how adding an MMM to your marketing stack can accelerate your growth stage.

You’ll see different explanations out there for how to calculate CAC, but very few mentions of what actually matters. Let’s fix that

We’re thrilled to announce the addition of Amazon into the Prescient AI dashboard and Halo Effects.

We’ll keep expanding our platform to cover any revenue or media channel brands use. The next step in that evolution is Amazon, but we’re far from done.

In the intricate dance of digital marketing, choosing the right analytics tools can be the difference between success and stagnation. The right tools help organizations like yours gain a superior … Continued

HexClad saw impressive returns following suggestions from our Optimizer, but they were also able to better align with their media buyers.

Prescient AI’s Optimizer suggested ways for Good American to increase their revenue, but with some additional spend, they exceeded predictions by 58%.