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Common misconceptions about MMMs
October 17, 2024

Common misconceptions about MMMs

Everyone here at Prescient AI is a constant student. Yes, our team built our MMM from scratch and we’re all deeply familiar with its nuances and capabilities (and we’re also … Continued

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Why marketing leaders prefer marketing mix modeling over multi-touch attribution
February 17, 2024

Why marketing leaders prefer marketing mix modeling over multi-touch attribution

In the intricate dance of digital marketing, choosing the right analytics tools can be the difference between success and stagnation. The right tools help organizations like yours gain a superior … Continued

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