The difference between traditional ROAS and iROAS isn’t just methodological—it can lead to dramatically different strategic decisions.

At Prescient AI, we’ve built our marketing mix modeling platform to capture these hidden impacts, helping brands understand the true value of their marketing efforts across channels. Here’s what you need to know.

Tracking pixels have been workhorses of digital marketing measurement for decades, but their golden age is ending. Here’s what you need to know about them.

In the world of digital marketing, privacy changes are like sudden weather shifts during a mountain climb. The path you’ve been following suddenly becomes obscured, familiar landmarks disappear in the … Continued

With Meta’s upcoming changes to data and conversion event tracking for health and wellness brands, it’s more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely … Continued

Measuring your marketing impact or deciding where your dollars are best spent should never feel like sticking your finger in the wind. You should also never have to question whether … Continued

Everyone here at Prescient AI is a constant student. Yes, our team built our MMM from scratch and we’re all deeply familiar with its nuances and capabilities (and we’re also … Continued

In the intricate dance of digital marketing, choosing the right analytics tools can be the difference between success and stagnation. The right tools help organizations like yours gain a superior … Continued