Checking your bank balance tells you how much money you have, but it doesn’t tell you whether your recent raise actually increased your savings or if you’re just spending everything … Continued

You’re running OTT campaigns across three streaming platforms, spending thousands monthly on video ads, and your boss just asked a simple question: “Is this working?” You pull up platform dashboards … Continued

Picture a detective trying to solve a case by only examining the final clue. They’d miss critical evidence about motive, opportunity, and the entire sequence of events that led to … Continued

Picture two friends arguing over who threw the winning touchdown. The quarterback insists he deserves credit because he launched the perfect spiral. The receiver claims victory belongs to him. After … Continued

Picture an orchestra conductor trying to determine which instruments contributed most to a standing ovation, but they’re only allowed to listen to half the musicians and some are playing in … Continued

Imagine you’re at a dinner party. Someone spills red wine on the white carpet. Your first thought? “What a clumsy person.” But what you didn’t see was the wobbly table … Continued

Imagine upgrading from a flip phone to a basic smartphone. Sure, it’s better than what you had. You can text faster, check email, even use some apps. But when your … Continued

Marketing measurement is evolving fast, and so is Prescient. This winter isn’t about incremental improvements. It’s about fundamental expansions in what you can see and control in your marketing mix … Continued

You see an ad for sneakers on a digital screen while walking through a busy subway station, scroll past the same brand on Instagram during your commute, then search for … Continued

You’re staring at five different dashboards, each claiming to explain where your revenue came from last quarter. Facebook says it drove 40% of conversions. Google insists it was responsible for … Continued