Marketing measurement is evolving fast, and so is Prescient. This winter isn’t about incremental improvements. It’s about fundamental expansions in what you can see and control in your marketing mix … Continued

You see an ad for sneakers on a digital screen while walking through a busy subway station, scroll past the same brand on Instagram during your commute, then search for … Continued

You’re staring at five different dashboards, each claiming to explain where your revenue came from last quarter. Facebook says it drove 40% of conversions. Google insists it was responsible for … Continued

You’re planning a cross-country road trip. You check Google Maps for the route, ask friends for restaurant recommendations, read reviews on Yelp, and finally book hotels through a travel site. … Continued

You’re watering a houseplant. The first cup of water helps it thrive. The second cup still adds value. But by the tenth cup, you know you’re drowning the roots and … Continued

You walk into a grocery store where every aisle is labeled “Food” and every product sits in random order. Cereal next to dish soap, baby formula beside energy drinks, organic … Continued

A chef tests a new recipe by serving it to half the tables at a restaurant while the control group gets the regular menu. At the end of the night, … Continued

The anchor runner in a relay race crosses the finish line to cheering crowds, but they couldn’t have won without the opening sprinter who got them ahead early, the second … Continued

Think of your customer’s path to purchase like a relay race. The first runner doesn’t cross the finish line, but without them, there’s no race at all. The second and … Continued

You’ve invested in Facebook ads, Google search campaigns, email sequences, and influencer partnerships. Sales are climbing, but when your CEO asks which efforts are actually working, you freeze. Your last-click … Continued