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Get the most out of Prescient’s modern MMM
Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.
Case studies.
November 5, 2024
Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued
November 4, 2024
Learn how Prescient’s ability to measure the full value of Linear TV helped Cody Plofker, Chief Marketing and Revenue Officer of Jones Road Beauty, invest more in a key growth … Continued
July 29, 2024
Learn how Prescient helped Quiet Owl Agency improve its clients’ performance through new top-of-funnel channels and granular, real-time insights.
July 15, 2024
Learn how Prescient’s ad spend tracking and ROAS predictions improved Good American’s entire marketing stack.
May 15, 2024
Learn how HexClad leveraged Prescient’s MMM to optimize ad spend across media channels and gain real-time, actionable insights into Amazon spillover metrics.
May 14, 2024
Learn how Prescient’s marketing campaign optimizations, data forecasting, and Halo-Effects supercharged Eko Health’s paid spend across channels.
April 26, 2024
Learn how Catalina Crunch leveraged Prescient to improve operating income and decrease CAC by optimizing ad spend across TikTok, Meta, Google, and Amazon.
September 12, 2023
Despite interruptions in their pixel tracking, TileCloud was able to rely on Prescient to keep pushing forward confidently with their campaigns.
News.
September 13, 2024
Insights from our co-founder and CEO, Mike True, were featured in this roundup by Fast Company to help people navigate the risks of AI while leveraging their benefits for productivity.
August 21, 2024
In this episode of eCommerce Fastlane, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google.
July 11, 2024
In this episode of Turning Pro, our co-founder and CEO, Mike True, shares how he navigated the numerous challenges of early-stage startups while balancing personal well-being with professional responsibilities.
June 12, 2024
Read what the Research and Insights Director at Kargo, Jessica Pellen, says about how an MMM like Prescient AI’s can help advertisers gain confidence and make bolder decisions about their paid marketing efforts.
May 16, 2024
From matching paid media spend with Amazon performance to innovation testing tools, this round up of new ways to power up your tech stack from Performance Marketing World featured Prescient AI.
May 14, 2024
AI looms large on this year’s The Leading 100 List, a yearly lineup of start-ups at the cutting edge of the direct-to-consumer business, according to research, and we were honored to make the list.
Blog.
October 18, 2024
Measuring your marketing impact or deciding where your dollars are best spent should never feel like sticking your finger in the wind. You should also never have to question whether … Continued
October 17, 2024
Everyone here at Prescient AI is a constant student. Yes, our team built our MMM from scratch and we’re all deeply familiar with its nuances and capabilities (and we’re also … Continued
July 17, 2024
In this expert guide, Celina Wong, CEO at Data Culture and former Head of Data for TULA Skincare, walks us through how adding an MMM to your marketing stack can accelerate your growth stage.
April 23, 2024
You’ll see different explanations out there for how to calculate CAC, but very few mentions of what actually matters. Let’s fix that
March 26, 2024
We’re thrilled to announce the addition of Amazon into the Prescient AI dashboard and Halo Effects.
March 12, 2024
We’ll keep expanding our platform to cover any revenue or media channel brands use. The next step in that evolution is Amazon, but we’re far from done.