Marketing measurement has taken some interesting turns recently. With privacy changes impacting tracking abilities, many marketers are turning to marketing mix modeling (MMM). But there’s a twist—some companies suggest that … Continued

You’re spending millions on digital marketing. Your ecommerce dashboard looks solid. Meta is performing. TikTok is scaling. YouTube is building awareness. But what about all those sales happening at CVS? … Continued

Incrementality testing has become a cornerstone of marketing measurement for many brands. It’s easy to understand why—the promise of measuring true lift from your marketing efforts is compelling. But there’s … Continued

Your TikTok Shop campaigns are crushing it. The TikTok Shop analytics dashboard looks good. Sales are rolling in. ROAS is solid. But here’s what TikTok’s reporting can’t show you: the … Continued

Your MMM results just landed. Facebook looks way stronger than you expected. TikTok looks weaker. That campaign you thought was crushing it? The model says it’s mediocre. So what do … Continued

A supplement brand spent six months scaling their YouTube awareness campaigns based on attribution showing strong performance. Their model assigned 30% credit to YouTube using a time-decay framework—recent touchpoints got … Continued

Running ads across dozens of channels—search, social, display, email, offline, and everything in between—creates a familiar headache for modern marketers: which of these channels is actually working? Without clear media … Continued

When’s the last time your windshield fogged over while driving down the street? You may have known exactly where you wanted to go, but the view ahead of you was … Continued

We’re excited to share our completely new forecasting and optimization model that we built from scratch.

Saatva reveals how AI-powered marketing mix modeling (MMM) fuels their decision-making and omnichannel growth.