Imagine trying to fill a bucket with water, but there’s no faucet. You’re frantically scooping drops from a puddle while your competitor next door has a fire hose. That’s exactly … Continued

If you don’t measure the halo effects of YouTube campaigns, then you may be leaving your best player on the bench.  YouTube may be considered a legacy player in digital … Continued

We see awareness spend showing up for our clients in dozens of ways—are you looking for it in the right places?

Hi, I’m Cody. You can read about my official title and background on our Company page, but I’m the resident nerd here at Prescient HQ. I’ve seen some marketing effects … Continued

Our analysis across different industries reveals surprising trends that could reshape your approach to Q4 planning.

We’re excited to share our completely new forecasting and optimization model that we built from scratch.

Saatva reveals how AI-powered marketing mix modeling (MMM) fuels their decision-making and omnichannel growth.

The stakes are high: misattributed success can lead to overinvestment in underperforming channels.

The truth is that your bottom of funnel success depends entirely on having a healthy, well-funded top of funnel.

While the concept of diminishing returns is sound, the real-world application is far more complex.