The requirements for multi-touch attribution include comprehensive data collection across all marketing channels, advanced analytical tools to process and analyze data, and the integration of these tools with marketing and sales platforms. Additionally, a clear understanding of customer journeys and conversion goals is essential.
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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