Disadvantages of attribution include potential inaccuracies in data, reliance on specific models that might not suit all businesses, and the challenge of tracking across offline and online channels, leading to incomplete views of the customer journey.
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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