Attribution in digital marketing refers to the process of identifying and assigning credit to the various digital channels or campaigns that influence a customer’s journey towards a conversion, such as a purchase or a sign-up. It helps marketers understand which channels, campaigns, and touchpoints contribute most to their goals.
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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