Marketing attribution is crucial as it enables marketers to understand the effectiveness of their various marketing efforts toward achieving marketing goals. By attributing conversions to the right channels or campaigns, marketers can optimize their budgets, improve marketing strategies, and enhance return on investment (ROI).
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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