Beauty & Personal Care Pinterest · December 2025

Pinterest Benchmark: Beauty & Personal Care

Pinterest is one of the highest-upside channels in Beauty — but its true value only becomes visible when halo effects and cross-surface demand are properly measured.

~5.5x MMM ROAS vs. ~2.1x platform ROAS
~50% lower CAC when halo effects are measured
~40% of Pinterest revenue flows through halo pathways
$500MM+ GMV represented across Beauty brands analyzed

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