Pinterest Benchmark: Beauty & Wellness

Pinterest is a high-efficiency, full-funnel discovery channel in Beauty & Wellness, but its true value only becomes visible when halo effects and cross-surface demand, especially on Amazon, are properly measured.

• ~5.2x MMM ROAS vs. ~1.2x platform ROAS
• ~75% lower CAC when halo effects are measured
• ~65% of Pinterest revenue flows through halo pathways to DTC and Amazon
• $2.1B+ GMV represented across Beauty & Wellness brands analyzed