Pinterest Q1 2026 Benchmark

Pinterest's own measurement undervalues performance more than other publishers' reporting does — and its incremental value is increasingly clear when halo effects are properly captured.

• ~88% YoY growth in Pinterest spend across Prescient brands
• ~60% average measurement gap between MMM and platform ROAS
• ~30% of Pinterest value comes from halo effects
• ~2% average share of wallet despite strong efficiency