All Verticals Snap · Q1 2026

Snap Ads Q1 2026 Benchmark: Uncovering the Full Picture

Snap's true value extends well beyond what platform ROAS captures. When measured holistically, the channel drives significant downstream demand across search, Amazon, and direct traffic.

$1.9B+ in GMV across brands analyzed
Platform ROAS captures only a portion of Snap's incremental contribution
Snap drives disproportionate halo revenue to Amazon vs. peers
~36% of Snap's value flows through halo effects

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