All Verticals Snap · Q1 2026

Snap Isn't Underperforming — You're Measuring It Wrong

Snap is one of the most misinterpreted channels in ecommerce. Platform ROAS overstates direct conversions while missing the downstream demand Snap creates across search, Amazon, and direct traffic.

$1.9B+ in GMV across brands analyzed
Platform ROAS consistently overstates incremental contribution
Snap drives disproportionate halo revenue to Amazon vs. peers
~36% of Snap's value flows through halo effects

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