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Insights from our co-founder and CEO, Mike True, were featured in this roundup by Fast Company to help people navigate the risks of AI while leveraging their benefits for productivity.
In this episode of eCommerce Fastlane, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google.
In this episode of Turning Pro, our co-founder and CEO, Mike True, shares how he navigated the numerous challenges of early-stage startups while balancing personal well-being with professional responsibilities.
Read what the Research and Insights Director at Kargo, Jessica Pellen, says about how an MMM like Prescient AI’s can help advertisers gain confidence and make bolder decisions about their paid marketing efforts.
From matching paid media spend with Amazon performance to innovation testing tools, this round up of new ways to power up your tech stack from Performance Marketing World featured Prescient AI.
AI looms large on this year’s The Leading 100 List, a yearly lineup of start-ups at the cutting edge of the direct-to-consumer business, according to research, and we were honored to make the list.
Omnichannel brands using Prescient AI to maximize revenue generated by paid media can now measure Amazon performance alongside the rest of their sales and marketing channels. Read more about it here.
Listen to Mike discuss the importance of focusing on client value rather than competition, the role of product velocity in different market segments, and our media mix model.
Listen to our co-founder and CEO Mike True talk predictive analytics, the future of AI, and how Prescient AI is already changing the game.
Brandon Amoroso sits down with Mike True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age.