About Criteo Retail Media
Criteo Retail Media is a commerce media platform that lets brands run sponsored product and display ads across a network of major retailers including Target, Best Buy, Costco, Macy's, and CVS. Brands use Criteo to reach high-intent shoppers at the digital point of sale on retailer websites and apps.
How Prescient AI measures Criteo Retail Media
Prescient AI connects to your Criteo Retail Media account to ingest spend, impressions, clicks, and sales data across your retail media campaigns. This data feeds into the Marketing Mix Model at the channel, tactic, and campaign level, letting the model isolate how much incremental revenue your retail media placements generate across each retailer in the network. With daily model updates, you can track shifts in retail media efficiency as competitive dynamics and seasonal demand change.
Why measure Criteo Retail Media with a Marketing Mix Model
Retail media platforms report on conversions that happen within their own ecosystem, but they cannot tell you whether those sales would have happened organically or were driven by awareness built through other channels. A Marketing Mix Model accounts for halo effects — for example, how a Facebook Ads campaign might be driving shoppers to a retailer site where your Criteo ad then closes the sale. This cross-channel view reveals the incremental value of retail media spend and shows you where each retailer placement sits on its saturation curve, so you can allocate budgets with confidence rather than guessing.
