Cody Greco

Contributor · Growth Marketing Lead

Cody Greco writes about growth marketing strategy, channel optimization, and performance measurement at Prescient AI.

10 articles

Law #9: External forces are sabotaging your marketing attribution

Law #8: Letting go of this decay myth will put you ahead of your competition

Law #7: The diminishing returns myth that’s killing your growth

Law #6: Your attribution tool is messing with you

Law #5: Incrementality will tell you nothing about long-term performance

Law #4: Yes, lower impression campaigns can be big winners

Law #3: How your competitors are stealing your awareness wins

Law #2: “Conversion-only” marketing is a death trap

Law #1: Your awareness campaigns are working better than you think

What every CMO wishes their team already knew