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Recent Thoughts.
How your bottom of funnel is driven by your top of funnel
The truth is that your bottom of funnel success depends entirely on having a healthy, well-funded top of funnel.
Why open-source models fall short for next-generation MMM
In 2019, we thoroughly evaluated available open-source MMM solutions, and determined they wouldn’t suffice for what we intended to deliver for marketers.
Navigate Meta’s health & wellness tracking changes with MMM
With Meta’s upcoming changes to data and conversion event tracking for health and wellness brands, it’s more crucial than ever to leverage non pixel-based solutions for measurement and optimization; namely … Continued