Budget optimization
The process of reallocating marketing spend across campaigns or channels to maximize revenue or efficiency based on model outputs.
More Optimization terms
Budget allocation
How marketing spend is distributed across channels and campaigns.
Diminishing returns
The point at which additional spend on a campaign produces progressively smaller gains in revenue or conversions.
Saturation
The point at which additional spend on a campaign no longer produces proportional returns.
Saturation curve
A visual representation of how a campaign's returns change as spend increases.
Spend efficiency
How effectively each dollar of marketing spend translates into revenue.