About Ascend by Partnerize
Ascend by Partnerize (formerly Pepperjam) is an affiliate marketing platform that provides end-to-end partnership lifecycle management, from partner discovery and recruitment to tracking, commissioning, and payment. It is used by brands to manage and scale affiliate and publisher relationships across a global network of partners.
How Prescient AI measures Ascend by Partnerize
Prescient AI connects to Ascend by Partnerize to pull affiliate spend, commission data, clicks, and revenue attributed to affiliate partners. This data is integrated into the Marketing Mix Model alongside paid media, organic, and other marketing inputs, enabling brands to measure the incremental revenue contribution of their affiliate program. The model distinguishes between affiliate sales that represent genuine new demand and those where affiliates are capturing conversions that would have occurred anyway.
Why measure Ascend by Partnerize with a Marketing Mix Model
Affiliate platforms typically report on a last-click basis, which means partners who insert themselves late in the purchase journey, such as coupon and loyalty sites, can appear disproportionately valuable. Prescient AI's Marketing Mix Model cuts through this by measuring the true incremental lift of affiliate activity against the full marketing mix. Brands can see how their affiliate program interacts with paid search, social, and other channels, identify which partner types generate halo effects that drive new customer acquisition, and forecast how changes to commission structures or partner mix will impact total revenue.
