About Horizon Media
Horizon Media is one of the largest independent media agencies in the United States, planning and buying billions of dollars in media annually across TV, streaming, audio, digital, and out-of-home for consumer brands. Brands working with Horizon run a significant share of their budget through agency-managed channels.
How Prescient AI measures Horizon Media
Prescient AI ingests managed media data from Horizon-run campaigns, including spend and delivery metrics across TV, streaming, and other placements, and incorporates it into the Marketing Mix Model alongside the channels your internal team runs. The model measures the incremental revenue contribution of Horizon-managed media at the campaign level, creating a single objective view across agency and in-house activity.
Why measure Horizon Media with a Marketing Mix Model
Agency-managed TV and audio move revenue through halo effects: lifted branded search, higher DTC conversion, stronger retail velocity. Platform dashboards and agency reports each tell part of the story. A Marketing Mix Model unifies it, quantifying what Horizon-bought media adds to total revenue, how it interacts with your performance channels, and where each flight saturates, so budget conversations with your agency start from shared evidence.
