About iHeartMedia
iHeartMedia is the largest audio company in the United States, spanning hundreds of broadcast radio stations, the iHeartRadio streaming platform, and one of the biggest podcast networks in the world. For brands, iHeart offers audio reach at a scale few media companies can match.
How Prescient AI measures iHeartMedia
Prescient AI ingests spend and delivery data from your iHeartMedia campaigns, across broadcast radio, streaming audio, and podcasts, and incorporates it into the Marketing Mix Model alongside every other channel in your mix. The model measures the incremental revenue iHeart-placed audio drives, capturing effects that unfold over days and weeks rather than within a click window.
Why measure iHeartMedia with a Marketing Mix Model
Radio and podcast audiences convert offline, in stores, and through branded search, leaving almost nothing for digital attribution to count. A Marketing Mix Model measures the demand audio actually creates, quantifying how iHeart campaigns lift DTC, Amazon, and retail revenue together. Brands can finally compare large-scale audio investment to their digital channels using one incremental standard, and plan flighting with saturation curves instead of gut feel.
