About Klickly
Klickly is a commission-based advertising platform for ecommerce brands. Instead of charging for impressions or clicks, Klickly distributes product ads across a large network of publisher sites and charges only when a sale occurs, with brands setting the commission they are willing to pay.
How Prescient AI measures Klickly
Prescient AI ingests spend and performance data from your Klickly campaigns and incorporates it into the Marketing Mix Model alongside your affiliate, display, social, and search channels. The model measures the incremental revenue Klickly drives, separating sales the platform genuinely created from conversions that your other marketing, or organic demand, would have produced without it.
Why measure Klickly with a Marketing Mix Model
Pay-per-sale models guarantee efficiency on paper, but commission-based platforms can still harvest demand created by the rest of your mix. A Marketing Mix Model tests that directly, quantifying Klickly's true incremental contribution and how it interacts with your brand and acquisition channels. Brands can then decide how much volume to route through commission-based advertising versus channels that create demand outright.
