About Kohl's
Kohl's is one of the largest department store chains in the United States, with more than 1,100 stores and a significant ecommerce business at Kohls.com. Its partnership with Sephora, which operates shop-in-shops inside Kohl's stores, has made it an increasingly important destination for beauty brands alongside apparel and home.
How Prescient AI measures Kohl's retail sales
Prescient AI ingests your Kohl's sell-through and revenue data through your existing data feeds and models it as a distinct revenue destination in the Marketing Mix Model. The model measures the incremental contribution of every marketing channel to Kohl's sales, separating store and Kohls.com performance where possible and controlling for promotions, seasonality, and baseline traffic.
Why measure Kohl's revenue with a Marketing Mix Model
Shoppers who see your campaigns on social, CTV, or audio often buy at Kohl's without ever touching a trackable link. A Marketing Mix Model quantifies that halo, measuring how your media lifts Kohl's velocity alongside every other destination where you sell. For beauty brands in Sephora at Kohl's, this closes the loop between demand creation and where that demand actually converts.
