About Neon Pixel
Neon Pixel is a CTV and OTT advertising platform that helps performance marketers scale Connected TV into a top acquisition channel. The platform combines precision audience targeting, premium network access, and cross-device tracking to connect CTV ad exposure to downstream conversions on mobile and desktop.
How Prescient AI measures Neon Pixel
Prescient AI ingests spend, impressions, and campaign-level performance data from Neon Pixel's linear and CTV media buys. This data feeds into the Marketing Mix Model alongside all of your other channels, allowing the model to measure how Neon Pixel's TV placements incrementally contribute to revenue. Because Prescient updates its models daily for online channels and weekly for offline, you get a timely and accurate read on how TV investment is performing relative to the rest of your media mix.
Why measure Neon Pixel with a Marketing Mix Model
TV advertising — whether linear or CTV — creates demand that shows up across other channels: a viewer sees a spot and later searches your brand on Google, clicks a Meta retargeting ad, or visits your site directly. Platform-level CTV reporting cannot capture these halo effects. A Marketing Mix Model measures TV's full contribution to revenue, including the downstream lift it generates on paid search, social, and direct traffic. With Prescient AI, you can forecast how scaling Neon Pixel spend will ripple across your entire funnel, identify saturation points before you overspend, and allocate TV budgets with clarity and confidence.
