About Remerge
Remerge is a demand-side platform specializing in mobile app retargeting and re-engagement. It helps app-first brands bring lapsed and existing users back into their apps through programmatic in-app advertising, with segmentation and incrementality tooling built for mobile marketers.
How Prescient AI measures Remerge
Prescient AI ingests spend and performance data from your Remerge campaigns and incorporates it into the Marketing Mix Model alongside your user acquisition, paid social, search, and brand channels. The model measures the incremental revenue Remerge re-engagement drives, distinguishing purchases the retargeting caused from activity that returning users would have generated anyway.
Why measure Remerge with a Marketing Mix Model
Re-engagement campaigns target users who already know your brand, which makes platform-reported conversion numbers structurally generous. A Marketing Mix Model measures Remerge against the same incremental standard as every other channel, quantifying how it interacts with the acquisition media that built your user base and where its returns saturate. App-driven brands get one consistent framework for splitting budget between acquisition and re-engagement.
