About Rokt
Rokt is an ecommerce technology company that places relevant offers in the transaction moment, showing your brand to consumers as they complete purchases on major ecommerce sites, ticketing platforms, and marketplaces. For DTC brands, Rokt is a distinctive acquisition channel that reaches shoppers in a proven buying mindset.
How Prescient AI measures Rokt
Prescient AI ingests spend and performance data from your Rokt campaigns and incorporates it into the Marketing Mix Model alongside your other acquisition, retargeting, and brand channels. The model measures the incremental customers and revenue Rokt drives, controlling for the demand your broader media mix creates among the shoppers Rokt reaches.
Why measure Rokt with a Marketing Mix Model
Transaction-moment placements convert well by design, and isolated platform metrics cannot tell you how much of that performance is truly incremental to your business. A Marketing Mix Model quantifies Rokt's real contribution, how it interacts with your social, search, and CTV investments, and where its efficiency saturates as spend scales. Brands can then weigh Rokt against every other acquisition channel using a single incremental standard.
