About SFTP
Secure File Transfer Protocol (SFTP) is a standard method for transferring files securely between systems. As a data source in Prescient, SFTP enables teams to deliver custom data exports, proprietary feed formats, or data from platforms that do not have a direct API connector. This includes internal revenue data, offline sales records, custom audience signals, and feeds from retail partners or data vendors.
How Prescient AI ingests SFTP data
Prescient AI connects to your SFTP server on a scheduled basis to pull files in agreed formats. The ingestion pipeline validates, normalizes, and incorporates these files into the Marketing Mix Model alongside your other data sources. SFTP is particularly useful for teams with unique data architectures, enterprise data warehouse exports, or feed-based integrations from platforms that do not offer direct API access.
Why use SFTP with Prescient AI
Not every data source fits a standard connector. SFTP ensures that proprietary revenue data, custom channel exports, and offline spend records can be incorporated into the model without requiring a custom engineering integration on your side. This gives brands a complete picture of their media and revenue landscape, even when some data lives outside of standard ad platforms or ecommerce systems.
