About SPINS
SPINS is the leading provider of syndicated point-of-sale data for the natural, organic, and specialty products industry, aggregating sell-through from tens of thousands of retail locations across grocery, natural, and wellness channels. For CPG brands, SPINS data is the standard measure of retail velocity across accounts that do not report sales directly.
How Prescient AI measures SPINS retail data
Prescient AI ingests your SPINS sales data, through the SPINS API or file-based delivery, and models the retail revenue it captures as one or more revenue destinations in the Marketing Mix Model. This extends measurement to the long tail of grocery and natural retail, so the model can attribute marketing-driven lift across your full retail footprint, even for accounts without direct data feeds.
Why measure SPINS data with a Marketing Mix Model
Syndicated data tells you what sold across the natural channel, and a Marketing Mix Model explains what your marketing had to do with it. By connecting SPINS-measured velocity to your media mix, the model quantifies how podcast, social, CTV, and retail media campaigns lift sales across hundreds of retail doors at once. Brands get channel-level halo measurement for the entire natural and specialty landscape alongside DTC and Amazon.
