About StackAdapt
StackAdapt is a programmatic demand-side platform (DSP) that enables brands and agencies to run native, display, video, connected TV, audio, and in-game advertising campaigns. Built around planning, execution, and analysis, it is consistently ranked as the top-rated DSP for usability and performance, and is used by advertisers looking for multi-channel programmatic reach across the open internet.
How Prescient AI measures StackAdapt
Prescient AI pulls spend, impressions, clicks, and conversion data from your StackAdapt campaigns and maps it into the Marketing Mix Model at the tactic and campaign level. Because StackAdapt spans multiple ad formats — native, display, video, and CTV — the model can break down which programmatic tactics are driving incremental revenue and which are hitting diminishing returns. With daily model updates, you get a current view of how your programmatic investment performs alongside paid social, search, TV, and every other channel in your mix.
Why measure StackAdapt with a Marketing Mix Model
Programmatic advertising runs across thousands of publisher sites and placements, making it nearly impossible to attribute its full impact through pixel-based tracking alone. A Marketing Mix Model measures StackAdapt's incremental contribution statistically, capturing the halo effects that programmatic display and native ads have on branded search, direct site visits, and downstream conversions. This gives you the clarity to see where each tactic sits on its saturation curve, forecast what happens when you shift budget between native, display, and video, and optimize your programmatic strategy as part of the broader media plan — not in isolation.
