About Zillow Display
Zillow is the most-visited real estate marketplace in the United States, reaching millions of consumers actively moving, buying, or renovating homes. Display advertising on Zillow puts brands in front of movers, an audience in the middle of a life event that resets purchasing habits across home, furniture, appliances, and services.
How Prescient AI measures Zillow Display
Prescient AI ingests spend and performance data from your Zillow display campaigns and incorporates it into the Marketing Mix Model alongside your other display, social, and brand channels. The model measures the incremental revenue those campaigns drive, capturing purchases that happen on your site, on marketplaces, or in stores long after the impression.
Why measure Zillow Display with a Marketing Mix Model
Mover audiences convert across many destinations over weeks, which makes click attribution nearly useless for evaluating this kind of contextual display. A Marketing Mix Model quantifies the full impact of Zillow campaigns, including halo effects into retail and DTC, and compares them to your other display and audience buys on one incremental standard. Brands can then size the mover opportunity with real evidence.
