Meet Prescient AI

Welcome back to The Forecaster Summer 2026 series. This week we go deep on one release: Prescient AI, your new AI assistant inside the Action Center.

What Prescient does is genuinely complex, and turning the model into a decision has usually meant leaning on your CSM or spending an afternoon digging through the dashboards. We know you need to be fast and nimble, which is why we designed Prescient AI to close that gap.

Prescient AI is built into the product and grounded in your brand's unique model. It understands your historical base and halo performance and its answers are rooted in the same spend, modeled ROAS, CAC, and halo effects behind your Home and Performance views. You ask in plain language, and Prescient AI answers from your data.

Here's what that looks like day to day:

RECAPS

Catch up without opening a spreadsheet

Monday morning, you want the state of play before the team sync without exporting anything.

Ask Prescient AI for a recap of any period and it gives you the highlights by channel, pulled straight from your model, in language you can drop into a note to your team.

Your ask: "Recap the last 30 days by channel"

DIAGNOSTICS AND COMPARISONS

Understand why the numbers moved

The hardest question in marketing to answer is usually "why," like why a channel dipped or why the model disagrees with the platform.

Ask Prescient AI and it walks you through what your model sees: compare period over period, channel against channel, or your modeled ROAS against the platform-reported number, and get the reasoning behind the shift.

Your question: "Why is my modeled ROAS different than what Meta reports?"

NEXT BEST ACTION

Walk in with a plan

You don't always have time to hunt for what matters. Ask Prescient AI what deserves attention and it surfaces the next best action from what your model already shows, so you arrive at the budget review with the context ready and a point of view.

Your question: "What should I look at before my next budget review?"

GROUNDED IN YOUR DATA

Built to earn your trust

The reason you can act on what Prescient AI says is that it never leaves your own numbers.

Every answer is grounded in your validated model and traces back to your data, so it never makes up a number or references industry benchmarks. Prescient AI hands your team the routine answers on demand and works alongside your CSM, who stays your partner for the strategic calls.

Included in your plan: Prescient AI is included in your current plan, at no additional charge.

Also in The Forecaster Summer 2026

• Media Forecaster: One goal, one plan across every model you run.
• Model Center: See how your model works and how well it fits.
• Data Center: Map a new campaign into your model yourself.
• Attribution: What each channel drove directly and its halo effects.
• Onboarding: Guided setup that flags issues before they become blockers.

More deep dives from The Forecaster Summer 2026 series are on the way.

See you in the next one,

The Prescient AI team

P.S. Ask your CSM and we'll walk through it with your model.