The Forward — Page 36
All articles
May 1, 2025 · Attribution
What actually matters when we talk about ROI in marketing
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Apr 28, 2025 · Marketing Measurement
6 Reasons your MMM platform should be the last tool you cut
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Apr 23, 2025 · Marketing Measurement
Why your OTT advertising efficiency measurement is probably wrong
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Apr 18, 2025 · Marketing Measurement
What is a carryover effect & how does it apply to marketing?
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Apr 10, 2025 · POV
Why open-source models fall short for next-generation MMM
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Apr 2, 2025 · Attribution
Implementing truly data-driven attribution
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Apr 1, 2025 · Incrementality
Understanding the critical limitations of iROAS
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Mar 29, 2025 · Marketing Measurement
Understanding marketing halo effects and halo impact
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Mar 25, 2025 · Marketing Measurement
A comprehensive guide to tracking pixels
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Mar 24, 2025 · Marketing Measurement
How to market your business in light of iOS privacy
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Mar 6, 2025 · Prescient Perspective
YouTube MMM benchmarks
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Dec 16, 2024 · Prescient Perspective
AppLovin MMM benchmarks – part II
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