Case Study Good American

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in sizes 00-32, they are committed to challenging industry norms by empowering all women to feel beautiful and confident.

Challenge: Finding an effective MMM

Testing has always fueled Good American's marketing, so they're always on the lookout for new data sources and insights to hone their marketing edge. That's how the team identified a hole in their testing stack that they believed MMM could fill.

Good American already tracked Google Analytics 4 (GA4), but they wanted more precise projections that didn't rely on pixels or channel reporting bias. Most marketing projection tools are oversold. The team was wary of burning its budget on a mediocre solution. Instead, Good American hoped to find a tool that would help them accurately predict ROAS and give them a consistent, realistic understanding of their ad performance — past and future.

When Good American heard about Prescient and its use of Halo-Effects, they were excited to try it. And when Prescient's budget recommendations aligned with Good American's own ROAS predictions, they knew it was the right fit.

Solution: Optimizing daily spend

Caitlin logs into Prescient daily to check on her brand's performance via the GA4 platform data. With the optimization tab, she can see the ideal daily budget across multiple scenarios. That shows her where to allocate funds across TikTok, Meta, Google, and other channels. Prescient gives Caitlin the insights she needs to optimize their ad pacing, bids, and strategy.

Making real-time optimizations is even easier with hands-on service from the Prescient team. Working in such a growth-minded, dynamic partnership enables Good American to keep honing their marketing edge.

Results: Scaled 24% faster

From the beginning of the partnership, Prescient's projections have been highly accurate — with the ROAS lift to match. Since implementing Prescient's recommendations, Good American boosted its ad strategy with:

• 3x cost savings
• 24% faster revenue growth

Going forward, Good American is excited to use Prescient to optimize their CAC at the campaign level as they build new brand awareness initiatives. They're confident Prescient will help them meet their goal of lowering CAC by 30%.