Case Study Quiet Owl

Quiet Owl is a "listen-first" growth agency that's looking to change the culture of digital marketing. Instead of a short-sighted numbers game, Quiet Owl helps companies reach new customers and learn what truly inspires them.

Challenge: Expanding top-of-funnel marketing confidently

As an agency that values full-funnel marketing, Quiet Owl focuses on strategies that go beyond running ads on autopilot. When co-founder David Sinton discovered that performance on Meta and Google had plateaued for a few of his clients, he suggested running more top-of-funnel campaigns.

David first pitched this idea to BillieBars, a leading producer of strong, versatile off-road truck bars. He ran a short-term test with a small amount of ad spend on YouTube. The initial results were a bit disappointing, so David quickly called off his experiments.

Still, David was certain that top-of-funnel spend could unlock new levels of growth. He simply didn't have the insights he needed to support his instincts. That's when a friend introduced him to Prescient.

Solution: Unlocking new profitable channels

With Prescient's MMM and Halo-Effects, David could finally see how much time and ad spend a new top-of-funnel channel would take to generate results for clients like BillieBars. These granular insights helped him convince BillieBars to run one more YouTube campaign — with a higher budget — to truly test out the channel's potential.

After BillieBars' YouTube videos gained momentum, David used Prescient's recommendations to scale the company's ad spend on YouTube. Prescient's daily-updated data made it a breeze to implement quick, targeted changes to his budget reallocation plan. Monthly sales records and higher visit rates quickly followed.

Results: 3 record-breaking sales months in a row

Thanks to Quiet Owl's partnership with Prescient, BillieBars' marketing strategy was optimized for the entire customer journey, unlocking new top-of-funnel channels and ad spend:

• 22%+ YoY growth in revenue
• 3 record-breaking sales months in a row
• Increased YouTube spend by 600% confidently

Moving forward, Quiet Owl is excited to continue refining its clients' ad spend based on Prescient's granular insights.