Case Study HexClad

HexClad unites the performance of stainless steel, the durability of cast iron, and the convenience of nonstick to create premier cookware and kitchenware appliances. Michelin-starred Chef Gordon Ramsay endorses the brand, stating the hybrid technology cooks to absolute perfection.

Challenge: Quickly and accurately optimizing ad spend

Cameron Bush, HexClad's Head of Advertising, sought a unified tool to optimize ad spend across the Shopify DTC store and Amazon marketplace. He wanted a Marketing Mix Model offering:

• Real-time testing for ad spend verification
• Long-term projections forecasting ROAS several months ahead
• Affordable pricing
• Fast onboarding within days rather than months

Cameron needed to eliminate last-click attribution bias for high-end products with 30-90 day consideration cycles. He sought visibility into Amazon spillover and Halo-Effects at campaign and channel levels, plus consistent metrics across UK, EU, Australia, and Canada operations.

Solution: Dynamic ad spend insights and scenarios

Prescient ingested HexClad's data within days, providing dynamic visibility across campaigns with long- and short-term projections. Cameron can now run the model multiple times daily for real-time ROAS insights and top-of-funnel planning.

The platform's Scenario-Tracking tab enables confident budget and revenue projections with real-time trajectory adjustments. Prescient delivered Amazon spillover metrics in two months, validating HexClad's need to overhaul its Amazon budgeting process.

Results

• 20% increase in ROAS
• 40% more cost-efficient MMM with better results
• 20+ hours per month saved on budgeting and revenue tracking

Prescient's ability to isolate paid media impact on total and incremental revenue helped Cameron's team reduce overspending risks and identify campaigns with Halo-Effects potential.